SUMMARY

A highly disciplined, strategic, and empathetic UX designer with experience facilitating customer engagements, spearheading UX efforts for a variety of customers, and providing design guidance to peers.

SPECIALIZING

  • Strong systems thinker – Understand how systems work over time and within the context of larger systems.
  • User focused – Give extensive attention to the the needs, wants, and limitationsof users.
  • Strategic – Apply a deep understanding of design thinking with proven experience in aligning it to real business challenges.

WORK HISTORY

GE DIGITAL  –  San Ramon, CA  
Staff UX Interaction Designer,  October 2017 – Present

  • Lead data visualization and data grid advanced filtering design with an organized agile approach.
  • Facilitate key design workshop sessions in clarifying goals and synthesizing findings.
  • Develop new guidelines for the Cirrus design system to help drive quality and consistency of GE experiences.
  • Manage and lead the collaboration of colleagues by evangelizing the use of design thinking techniques.
  • Mentor junior designers by advising foundational techniques for visual design, sharing my career experience, and providing constructive critique.
  • Volunteered and led activities for the #CodeLikeAGirl event.

GE DIGITAL  –  San Ramon, CA
Senior Software Visual Designer,  January 2016 – September 2017

  • Facilitated 6 workouts for 5 customers. This included leading engagements with business stakeholders, SMEs, and product owners to frame problems and prioritize project steps.
  • Redesigned Pitney Bowes Operations Optimization to follow the concurrent Predix-based design system and help unify the Predix product portfolio.
  • Interviewed multiple PB customers by preparing scripts, visuals and direction for team members, and then quickly turned research into design direction.
  • Mentored & led junior designers.
  • Led and organized group critiques to collaborate with other team members and to collect feedback to improve and share current work.
  • Fostered effective cross-functional teamwork by building relationships with other designers on various product teams, developers, data scientists, product managers, international foundry members, and the sales team.

CHARLES SCHWAB  –  San Francisco, CA
Visual Experience Design Lead (Freelance),  October 2014 – April 2015

  • Launched Schwab Intelligent Portfolios, an industry-breakthrough product that offers an automated investment “robo-advisor” service.
  • Led the visual design extension for responsive web and native apps.
  • Articulated and defended design ideas persuasively and concisely to members of the project team including developers, product managers, and business owners.
  • Created visual design specifications and documentation that provided detailed instructions for distributed engineering teams regarding typography, spacing, color.

 

GREAT SCHOOLS  –  Oakland, CA
Visual Experience Design Lead (Freelance),  July 2014 – October 2014

  • Organized and led brand strategy workshops with internal stakeholders.
  • Designed multiple concept variations of web patterns and components to explore how different treatments meet the GreatKids/GreatSchools brand and experience goals.

 

ARCTOUCH  –  San Francisco, CA
Creative Director + Visual Experience Design Lead (Freelance),  November 2013 – July 2014

  • Defined the service experience and product strategy for a MVP mobile app.
  • Led workshops, meetings, and collaborative design sessions; created service design maps; wrote scripts for and conducted user testing; developed visual language and interaction concepts; executed high-definition screen comps; delivered design guidance to engineers for Xamarin development.
  • Created and owned a Keynote document to facilitate a collective understanding of business and user experience benefits for stakeholders.

INQ MOBILE  –  San Francisco, CA
Creative Director + Visual Experience Design Lead (Freelance),  July 2012 – January 2013

  • Collaborated with the entire company to create personas, define design principles, craft a product definition, and sketch possible product design solutions.
  • Developed multiple design concepts, refined to produce an engaging design, and user tested.
  • Worked in sprints with the team to create a working Android prototype.

SEQUENCE  –  San Francisco, CA
Creative Director + Visual Experience Design Lead (Freelance),  November 2011 – December 2015

  • Led visual design projects for BestBuy and Intuit from concept to completion in a fast-paced, iterative environment.
  • Synthesized input from multiple stakeholders and advised on next steps.
  • Communicated conceptual ideas and design rationale to clients.
  • Managed and provided creative direction to a team of designers in regular design standups and reviews.

CISCO SYSTEMS  –  San Francisco, CA
Visual Experience Design Lead (Freelance),  August 2011 – November 2011 

  • Led the Android design team by identifying and prioritizing custom versus native components and patterns while balancing graceful degradation.
  • Extended Cisco’s new visual design system to align and scale across different platforms, languages, and media.

HOT STUDIO  –  San Francisco, CA
Visual Experience Design Lead (Freelance),  August 2010 – November 2010

  • Developed visual language and brand identity systems that explored multiple solution approaches to brand and experience values.
  • Designed and implemented visual design system standards for Salesforce and Games, a division of the Game Show Network.

PUNCHCUT  –  San Francisco, CA
Visual Experience Design Lead (Freelance),  January 2010 – July 2011

  • Explored and developed visual language studies that explore multiple approaches to the overall aesthetic of products and projects.

SALT BRANDING  –  San Francisco, CA
Senior Graphic Designer,  June 2004 – July 2009

  • Led strategic design projects and created distinct visual language solutions for leading world-class brands, including Microsoft, Polycom, Disney.

Additional Agency + In-house Experience:
Including both full time positions, freelance and internships

RFI Studios, Addison, TrueBrand, Cloud Gehshan Associates, Luxon Carrá, Deskey

SKILLS & EXPERTISE

  • Design Leadership
  • UX Visual & Interaction Design
  • Service Design
  • Product Strategy
  • Native Mobile Apps
  • Responsive Web
  • User Testing
  • Branding Best Practices

EDUCATION

University of Cincinnati
BS, Graphic Design 
College of Design, Architecture, Art & Planning