Best Buy’s in-store digital tools offer new ways to use technology to support and connect customers at the store, in their homes, and on the go. Shop Assist and the Associate Sales App were the first tools to be integrated into the shopping experience. Piloted in 38 stores, these tools offer access to product content and additional resources to both sales associates and customers.
Role: Visual Experience Design Lead
As a customer facing tool, Shop Assist is highly visual with choices and interactions that are obvious and easy to understand at a glance. Since simplicity was the ultimate experience goal, it includes a super-simple navigation model for a busy store environment and time-constrained interactions. The UI is highly tactile, experiential, and animated; the experience is unique to the store and not Web-like.
Associate Sales App
As a tool for BlueShirts, the Associate Sales App is more utilitarian and has more complex functions, menus, and interactions. At the same time, BlueShirts will be sharing the screen with customers so the UI should feel customer-facing and familiar with other in-store tools (Shop Assist).
Initial Visual Experience Concepts