CAPABILITIES




CLIENTS
Microsoft
Disney
Sprint
NWA
Polycom
Snapple
Tellme
Avery Dennison
Constellation Brands
Bank of Hawaii
Mobile 365
Thai Airlines
San Francisco International Airport
Energystar
Agilent Technologies
CAIS
Tom Suiter
Vintrust
American Culinary Institute
Cahill Contractors
Cigarworld
Ionix
Jurika & Voyles


CONTACT
 
If you would like to get in touch about anything — work, collaborations, queries, or just to say hello:

andrea@awoessner.com
Mobile: 415-637-3775




<p class='navtitle'>MICROSOFT SERVER APPLICATIONS BRAND IDENTITY</p><p class='description'><strong>Challenge:</strong> The portfolio of Microsoft® Server products is a huge growth business for Microsoft with multiple billion dollar businesses including SQL, Forefront, BizTalk and Exchange. A new wave of products that launched in 2008 – was the catalyst for taking a fresh look at the branding for Microsoft’s server applications – the server software that runs on top of the Windows® Server operating system. The Server products are focused on the core developer and technology decision maker audiences. They combine reliable enterprise class solutions with the power of dynamic IT.<br /><strong>Solution:</strong> The result is a cohesive visual identity system that combines the robustness of the technology with the energy of innovation – pushing the limits of Microsoft’s visual identity system and creating something bold and unique in the marketplace.<br /><img src='images/spacer.png' width='1' height='5' /><br /><a href='motion_sql.html'>» See the MICROSOFT SERVER APPLICATIONS LOGO ANIMATION</a></p> <p class='navtitle'>MICROSOFT SERVER APPLICATIONS BRAND IDENTITY</p><p class='description'><strong>Challenge:</strong> The portfolio of Microsoft® Server products is a huge growth business for Microsoft with multiple billion dollar businesses including SQL, Forefront, BizTalk and Exchange. A new wave of products that launched in 2008 – was the catalyst for taking a fresh look at the branding for Microsoft’s server applications – the server software that runs on top of the Windows® Server operating system. The Server products are focused on the core developer and technology decision maker audiences. They combine reliable enterprise class solutions with the power of dynamic IT.<br /><strong>Solution:</strong> The result is a cohesive visual identity system that combines the robustness of the technology with the energy of innovation – pushing the limits of Microsoft’s visual identity system and creating something bold and unique in the marketplace.<br /><img src='images/spacer.png' width='1' height='5' /><br /><a href='motion_sql.html'>» See the MICROSOFT SERVER APPLICATIONS LOGO ANIMATION</a></p> <p class='navtitle'>MICROSOFT SERVER APPLICATIONS BRAND IDENTITY</p><p class='description'><strong>Challenge:</strong> The portfolio of Microsoft® Server products is a huge growth business for Microsoft with multiple billion dollar businesses including SQL, Forefront, BizTalk and Exchange. A new wave of products that launched in 2008 – was the catalyst for taking a fresh look at the branding for Microsoft’s server applications – the server software that runs on top of the Windows® Server operating system. The Server products are focused on the core developer and technology decision maker audiences. They combine reliable enterprise class solutions with the power of dynamic IT.<br /><strong>Solution:</strong> The result is a cohesive visual identity system that combines the robustness of the technology with the energy of innovation – pushing the limits of Microsoft’s visual identity system and creating something bold and unique in the marketplace.<br /><img src='images/spacer.png' width='1' height='5' /><br /><a href='motion_sql.html'>» See the MICROSOFT SERVER APPLICATIONS LOGO ANIMATION</a></p> <p class='navtitle'>MICROSOFT SERVER APPLICATIONS BRAND IDENTITY</p><p class='description'><strong>Challenge:</strong> The portfolio of Microsoft® Server products is a huge growth business for Microsoft with multiple billion dollar businesses including SQL, Forefront, BizTalk and Exchange. A new wave of products that launched in 2008 – was the catalyst for taking a fresh look at the branding for Microsoft’s server applications – the server software that runs on top of the Windows® Server operating system. The Server products are focused on the core developer and technology decision maker audiences. They combine reliable enterprise class solutions with the power of dynamic IT.<br /><strong>Solution:</strong> The result is a cohesive visual identity system that combines the robustness of the technology with the energy of innovation – pushing the limits of Microsoft’s visual identity system and creating something bold and unique in the marketplace.<br /><img src='images/spacer.png' width='1' height='5' /><br /><a href='motion_sql.html'>» See the MICROSOFT SERVER APPLICATIONS LOGO ANIMATION</a></p> <p class='navtitle'>MICROSOFT SERVER APPLICATIONS BRAND IDENTITY</p><p class='description'><strong>Challenge:</strong> The portfolio of Microsoft® Server products is a huge growth business for Microsoft with multiple billion dollar businesses including SQL, Forefront, BizTalk and Exchange. A new wave of products that launched in 2008 – was the catalyst for taking a fresh look at the branding for Microsoft’s server applications – the server software that runs on top of the Windows® Server operating system. The Server products are focused on the core developer and technology decision maker audiences. They combine reliable enterprise class solutions with the power of dynamic IT.<br /><strong>Solution:</strong> The result is a cohesive visual identity system that combines the robustness of the technology with the energy of innovation – pushing the limits of Microsoft’s visual identity system and creating something bold and unique in the marketplace.<br /><img src='images/spacer.png' width='1' height='5' /><br /><a href='motion_sql.html'>» See the MICROSOFT SERVER APPLICATIONS LOGO ANIMATION</a></p> <p class='navtitle'>POLYCOM VIDEO PHONE USER INTERFACE</p><p class='description'><strong>Challenge:</strong> Polycom, a leader in the converged communication space, introduced their Polycom VVX 1500 Business Media Phone in April 2009. The product is the first of a new generation of desktop consoles that combines personal video conferencing and IP telephony with the ability to integrate key business applications into a single device.<br /><strong>Solution:</strong> The final UI design maximizes legibility and comprehension, with an extensive icon system that include buttons and controls glowing to indicate availability. Information geographically aligns with standard phone features and focuses on the visual needs of the user.</p> <p class='navtitle'>POLYCOM VIDEO PHONE USER INTERFACE</p><p class='description'><strong>Challenge:</strong> Polycom, a leader in the converged communication space, introduced their Polycom VVX 1500 Business Media Phone in April 2009. The product is the first of a new generation of desktop consoles that combines personal video conferencing and IP telephony with the ability to integrate key business applications into a single device.<br /><strong>Solution:</strong> The final UI design maximizes legibility and comprehension, with an extensive icon system that include buttons and controls glowing to indicate availability. Information geographically aligns with standard phone features and focuses on the visual needs of the user.</p> <p class='navtitle'>POLYCOM VIDEO PHONE USER INTERFACE</p><p class='description'><strong>Challenge:</strong> Polycom, a leader in the converged communication space, introduced their Polycom VVX 1500 Business Media Phone in April 2009. The product is the first of a new generation of desktop consoles that combines personal video conferencing and IP telephony with the ability to integrate key business applications into a single device.<br /><strong>Solution:</strong> The final UI design maximizes legibility and comprehension, with an extensive icon system that include buttons and controls glowing to indicate availability. Information geographically aligns with standard phone features and focuses on the visual needs of the user.</p> <p class='navtitle'>POLYCOM VIDEO PHONE USER INTERFACE</p><p class='description'><strong>Challenge:</strong> Polycom, a leader in the converged communication space, introduced their Polycom VVX 1500 Business Media Phone in April 2009. The product is the first of a new generation of desktop consoles that combines personal video conferencing and IP telephony with the ability to integrate key business applications into a single device.<br /><strong>Solution:</strong> The final UI design maximizes legibility and comprehension, with an extensive icon system that include buttons and controls glowing to indicate availability. Information geographically aligns with standard phone features and focuses on the visual needs of the user.</p> <p class='navtitle'>POLYCOM BRAND IDENTITY SYSTEM</p><p class='description'><strong>Challenge:</strong> Polycom is the industry leader in unified communications with voice and video products that enable superior quality communications – literally a connection in every conference room in every major business around the world. They wanted to establish a distinctive visual presence for the brand that leveraged the power and recognition of its unique product design and the benefits it delivers.<br /><strong>Solution:</strong> The new brand identity solution was obvious – leverage the strongest visual equity the brand owns – the triangle conference phone! With a commitment to ‘Seeing Red’, a new photographic strategy and a simplified typographic system, Polycom’s new identity system builds upon the assets they owned but had never exploited. It is now integrated into its products, sales materials, online communications, video experiences and advertising campaigns.</p> <p class='navtitle'>POLYCOM BRAND IDENTITY SYSTEM</p><p class='description'><strong>Challenge:</strong> Polycom is the industry leader in unified communications with voice and video products that enable superior quality communications – literally a connection in every conference room in every major business around the world. They wanted to establish a distinctive visual presence for the brand that leveraged the power and recognition of its unique product design and the benefits it delivers.<br /><strong>Solution:</strong> The new brand identity solution was obvious – leverage the strongest visual equity the brand owns – the triangle conference phone! With a commitment to ‘Seeing Red’, a new photographic strategy and a simplified typographic system, Polycom’s new identity system builds upon the assets they owned but had never exploited. It is now integrated into its products, sales materials, online communications, video experiences and advertising campaigns.</p> <p class='navtitle'>POLYCOM BRAND IDENTITY SYSTEM</p><p class='description'><strong>Challenge:</strong> Polycom is the industry leader in unified communications with voice and video products that enable superior quality communications – literally a connection in every conference room in every major business around the world. They wanted to establish a distinctive visual presence for the brand that leveraged the power and recognition of its unique product design and the benefits it delivers.<br /><strong>Solution:</strong> The new brand identity solution was obvious – leverage the strongest visual equity the brand owns – the triangle conference phone! With a commitment to ‘Seeing Red’, a new photographic strategy and a simplified typographic system, Polycom’s new identity system builds upon the assets they owned but had never exploited. It is now integrated into its products, sales materials, online communications, video experiences and advertising campaigns.</p> <p class='navtitle'>POLYCOM BRAND IDENTITY SYSTEM</p><p class='description'><strong>Challenge:</strong> Polycom is the industry leader in unified communications with voice and video products that enable superior quality communications – literally a connection in every conference room in every major business around the world. They wanted to establish a distinctive visual presence for the brand that leveraged the power and recognition of its unique product design and the benefits it delivers.<br /><strong>Solution:</strong> The new brand identity solution was obvious – leverage the strongest visual equity the brand owns – the triangle conference phone! With a commitment to ‘Seeing Red’, a new photographic strategy and a simplified typographic system, Polycom’s new identity system builds upon the assets they owned but had never exploited. It is now integrated into its products, sales materials, online communications, video experiences and advertising campaigns.</p> <p class='navtitle'>POLYCOM BRAND IDENTITY SYSTEM</p><p class='description'><strong>Challenge:</strong> Polycom is the industry leader in unified communications with voice and video products that enable superior quality communications – literally a connection in every conference room in every major business around the world. They wanted to establish a distinctive visual presence for the brand that leveraged the power and recognition of its unique product design and the benefits it delivers.<br /><strong>Solution:</strong> The new brand identity solution was obvious – leverage the strongest visual equity the brand owns – the triangle conference phone! With a commitment to ‘Seeing Red’, a new photographic strategy and a simplified typographic system, Polycom’s new identity system builds upon the assets they owned but had never exploited. It is now integrated into its products, sales materials, online communications, video experiences and advertising campaigns.</p> <p class='navtitle'>AVERY DENNISON GLOBAL WEB TEMPLATES</p><p class='description'><strong>Challenge:</strong> Avery Dennison is a Fortune 500 global leader in office products and industrial materials operating under three go–to–market brands: Avery Dennison, Avery and Fasson®. They wanted to establish a consistent vision– and values–based online image for Avery Dennison across all Company Web sites.<br /><strong>Solution:</strong> The final global architecture and design solution incorporated Web standards that provided sufficient flexibility to accommodate division–specific differentiation, positioning and marketing needs. The new “wraparound” framework helped to facilitate understanding and cross–selling of the Company’s diverse product portfolio across all Avery Dennison sites while minimizing Web site development time and costs.</p> <p class='navtitle'>AVERY DENNISON GLOBAL WEB TEMPLATES</p><p class='description'><strong>Challenge:</strong> Avery Dennison is a Fortune 500 global leader in office products and industrial materials operating under three go–to–market brands: Avery Dennison, Avery and Fasson®. They wanted to establish a consistent vision– and values–based online image for Avery Dennison across all Company Web sites.<br /><strong>Solution:</strong> The final global architecture and design solution incorporated Web standards that provided sufficient flexibility to accommodate division–specific differentiation, positioning and marketing needs. The new “wraparound” framework helped to facilitate understanding and cross–selling of the Company’s diverse product portfolio across all Avery Dennison sites while minimizing Web site development time and costs.</p> <p class='navtitle'>AVERY DENNISON GLOBAL WEB TEMPLATES</p><p class='description'><strong>Challenge:</strong> Avery Dennison is a Fortune 500 global leader in office products and industrial materials operating under three go–to–market brands: Avery Dennison, Avery and Fasson®. They wanted to establish a consistent vision– and values–based online image for Avery Dennison across all Company Web sites.<br /><strong>Solution:</strong> The final global architecture and design solution incorporated Web standards that provided sufficient flexibility to accommodate division–specific differentiation, positioning and marketing needs. The new “wraparound” framework helped to facilitate understanding and cross–selling of the Company’s diverse product portfolio across all Avery Dennison sites while minimizing Web site development time and costs.</p>
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